Trade Marketing

An in-store digital signage network is a high-impact channel, ideal for strengthening essential trade partnerships.

Entwined's Retail Experience consultancy service advises clients on how to build and manage their digital signage networks and content management systems to seamlessly incorporate targeted partner messaging.

Transform valuable screen time into a measurable asset that moves beyond static agreements, delivering incremental investment opportunities while protecting the in-store customer experience.

Learn more about Retail Experience

Media Network Valuation

Understand the value of your digital signage network to negotiate appropriate investment from trade partners.

Accurately forecast campaign delivery volumes and deliver incremental value to your partners and your business.

Content Management System

Adopt a cutting-edge content management system that combines standard signage functions and marketing campaign delivery mechanics.

Seamlessly blend campaign styles to deliver on your monetisation goals from a simple, centralised platform.

Learn more about Navori CMS

Proof-of-Play Reporting

Prove campaign delivery and effectiveness with comprehensive proof-of-play reporting and insights.

Extract insights directly from the content management system or ingest granular data via API to craft bespoke campaign performance reports.

Learn more about Retail Analytics

Maximise Network Uptime

Maximising uptime is a critical component of delivering an effective monetisation strategy. Partners don't invest in screens that don't work. Entwined's digital signage solutions include everything you need to confidently deliver campaigns.

Improved Uptime - Comprehensive Network Management

Centralise device monitoring to maximise network uptime, ensuring trade campaigns deliver on time and in full.

Fast Resolution - Dedicated Onshore Customer Success Team

Resolve common issues quickly and remotely by engaging our dedicated onshore Customer Success team.

Minimal Disruption - Warranty & Express Replacement Program

Minimise store disruption by opting for extended warranties and white glove replacement services.

Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery, to ensure that we provide knowledgeable and objective advice to our clients.

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FAQs

Commonly asked Trade Marketing questions

What is trade marketing?
Trade marketing is a strategic B2B discipline focused on maximising product demand and visibility.

Rather than targeting the end consumer, its core objective is to collaborate with retailers and distributors to secure optimal product placement and promotional execution within the physical sales environment, ensuring channel partners are equipped to drive effective in-store sales.

With in-store digital signage being one of the most impactful in-store mediums, developing a robust digital signage trade marketing strategy adds significant value to trade partnerships.
Do I need to connect to an advertising network?
No, trade marketing campaigns are most often negotiated directly between retailer and supplier.

This direct partnership is what make incorporating trade marketing campaigns across digital signage networks so compelling. There are no middlemen to dilute the revenue share.
Can trade campaigns run alongside own-brand messaging?
Absolutely! With the right network structure and content management system, you brands can seamlessly blend own-brand, trade marketing and even 3rd party advertising campaigns across their digital screens network.