Case Study Experience
Supercheap Auto
First-of-its-kind Penrith flagship store.
![Partner_Supercheap Partner_Supercheap](https://entwined.com.au/hs-fs/hubfs/Partner_Supercheap.png?width=329&height=150&name=Partner_Supercheap.png)
Supercheap Auto had become the leader in domestic automobile accessories
A prize position the directors were determined not to lose.
Objectives
We were asked to help build a signature store in Penrith, New South Wales, which would inform the Supercheap Auto of the future.
Our Solution
We created an impressive 8 x 4.5m outdoor LED Wall overlooking the carpark. From their car, patrons can tune into FM radio and watch automotive events. The main custom feature is inside the store – a large ceiling-mounted, octagonal frame holding 8 x 84” interactive LG panels supported with audio by a sound shower.
![Supercheap mulitple large screen display hanging above a viewing area](https://entwined.com.au/hubfs/supercheap%20inline-1.png)
![Large LED Wall display in the entrance of Supercheap Auto](https://entwined.com.au/hubfs/supercheap%20led%20inline.png)
The Result
Customers are immersed in an interactive experience thanks to sophisticated technology integrations using kiosks, digital screens, audio and digital wayfinding. From first arrival, the drive-in experience builds the Supercheap brand which is then carried through the entire store.
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