Supercheap Auto had become the leader in domestic automobile accessories
A prize position the directors were determined not to lose.
We were asked to help build a signature store in Penrith, New South Wales, which would inform the Supercheap Auto of the future.
We created an impressive 8 x 4.5m outdoor LED Wall overlooking the carpark. From their car, patrons can tune into FM radio and watch automotive events. The main custom feature is inside the store – a large ceiling-mounted, octagonal frame holding 8 x 84” interactive LG panels supported with audio by a sound shower.
Customers are immersed in an interactive experience thanks to sophisticated technology integrations using kiosks, digital screens, audio and digital wayfinding. From first arrival, the drive-in experience builds the Supercheap brand which is then carried through the entire store.