Optus is a leading telecommunications company in Australia that provides mobile, broadband, and entertainment services to individual and business customers
Yes Optus Stores (YOS) is the retail arm of Optus Networks in Australia. With over 400 retail sites in Australia, we deliver digital signage for this large, complex deployment.
Queen on Queen
A flagship store delivering the future today
This telecommunications giant operates in a highly competitive field, driven by innovation and taking customer interaction ‘to the next level.’
To deliver hardware and software for a sophisticated flagship store in Brisbane's Queen Street Mall: Queen on Queen.
We delivered an LED facade outside that engages customers and anchors the store as a landmark. Inside, we supplied a curved LED wall that detects the shopper when they pause before a handset and serves relevant content to personalise their experience. Also inside, we installed LED stair treads, a design and marketing feature, and a state-of-the-art gaming centre to demonstrate fast and smooth gaming and streaming technology.
The advanced technology allows multiple video sources to be integrated for flexible distribution, wireless sharing of devices to any LED, and even multiple instances of sharing across the curved wall. In addition, the content management system allows seamless remote content management and synchronised rollout of content across stores.
The two-story store delivers uniquely personalised augmented and mixed-realty experiences for customers. It is an iconic venue that genuinely demonstrates the retail store of the future and was awarded Gold for excellence and innovation at the Brisbane Design Awards 2021.
Optus Bourke Street
Learn about our solution for YOS Bourke Street that stands as a true example of the future of telecommunications retail, establishing new industry standards for engaging and innovative shopping experiences.