Trade Marketing Toolkit

Entwined's digital signage solutions include everything you need to enhance your trade partnerships.

Media Network Valuation

Understand the value of your digital signage network to accurately reflect the value of trade marketing campaigns. 

Content Management Software

Adopt a cutting-edge content management system that combines standard signage and marketing campaign delivery mechanics.

Proof-of-Play Reporting

Prove campaign delivery and effectiveness with comprehensive proof-of-play reporting and insights. 

Comprehensive Network Management

Centralise device monitoring to maximise network uptime, ensuring trade campaigns deliver on time and in full.

Dedicated Onshore Customer Success Team

Resolve common issues quickly and remotely by engaging our dedicated onshore Customer Success team. 

Warranty & Express Replacement Program

Minimise store disruption through extended warranties and white glove express replacement of any troublesome devices.

Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery, to ensure that we provide knowledgeable and objective advice to our clients. 
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FAQs

Commonly asked Trade Marketing questions

  • What is trade marketing?

    Trade marketing is a strategic B2B discipline focused on maximising product demand and visibility.

    Rather than targeting the end consumer, its core objective is to collaborate with retailers and distributors to secure optimal product placement and promotional execution within the physical sales environment, ensuring channel partners are equipped to drive effective in-store sales.

    With in-store digital signage being one of the most impactful in-store mediums, developing a robust digital signage trade marketing strategy adds significant value to trade partnerships. 

  • Do I need to connect to an advertising network?

    No, trade marketing campaigns are most often negotiated directly between retailer and supplier. 

    This direct partnership is what make incorporating trade marketing campaigns across digital signage networks so compelling. There are no middlemen to dilute the revenue share. 

  • Can trade campaigns run alongside own-brand messaging?

    Absolutely! With the right network structure and content management system, you brands can seamlessly blend own-brand, trade marketing and even 3rd party advertising campaigns across their digital screens network.