Retail Analytics

When digital signage campaign exposure is matched to defined campaign objectives and metrics, Entwined customers are able to accurately quantify the effectiveness of their digital signage campaigns.

Retail Analytics powers campaign measurement and helps Entwined customers uncover insights and optimisation opportunities.

Whether you're elevating your importance to trade partners, improving sales from promotions or simply optimising in-store experiences, Retail Analytics provides the comprehensive campaign performance required to measure your results.

Learn more about Retail Experience

Retail Analytics Components

Entwined's digital signage solutions include everything you need to measure your campaign performance.

Robust signage data sets

Our in-built proof-of-play reporting collects detailed, real-time information on campaign delivery across your each screen in your digital signage network. In addition, our live hardware telemetry monitors the health of devices, maximising network uptime by identifying hardware issues early and ensuring campaigns deliver in full.

Customer Data Ingestion

Entwined digital signage solutions are specifically designed to ingest data from multiple sources, seamlessly. Whether through manual upload or API connection, Entwined ingests applicable customer business data, including point-of-sales, footfall and more, ready to be merged with our own signage data.

Defined Success Metrics

Accurate insights enable our customers to make better business decisions. Identifying the necessary metrics is a critical step in delivering those consistent, accurate insights. Entwined’s Retail Analytics supports campaign delivery metrics by default, expanding to a wide array of additional metrics with the ingestion of customer data.

Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery, to ensure that we provide knowledgeable and objective advice to our clients.

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FAQs

Commonly asked Retail Analytics questions

Who is responsible for analysing the data?
Who analyses the data varies by customer depending on the business rules and resources they have.

Customers can ingest detailed proof-of-play data into their own systems to craft their own campaign performance reports and insights.

Equally, customers can supply their 1st party data to Entwined and we can analyse campaign performance and deliver insights on our customers' behalf.
How are the insights delivered?
For Retail Analytics customers, Entwined will work collaboratively to develop a post-campaign reporting method that matches the business needs.

Whether a spreadsheet, presentation or custom dashboard, data and insights are visualised in the way that allows our customers to use the data most effectively in their decision making.
What if I can't share 1st party data and don't have the resources to analyse signage data myself?
No problem!

Entwined can still supply standard signage metrics, like proof-of-delivery and share-of-voice, to support our customers in proving the value of their digital signage networks.