Unlock Advertising Revenue Potential

Entwined's digital signage solutions include everything you need to connect to ad exchanges.

Vistar & Hivestack Integration

Entwined digital signage solutions integrate with Vistar Media and Hivestack, two of the leading platforms powering programmatic digital out of home advertising (PDOOH).

Inventory Management

Ensure sufficient screen time is dedicated to advertising revenue by accurately forecasting available ad inventory and reserving advertising share of voice.

Cost-per-Mille (CPM) logic

Seamlessly integrate CPM advertising trading metrics (cost-per-thousand impressions) alongside standard signage playlists. 

Impression-Based APIs

Export per-impression proof-of-play reporting to prove campaign delivery and power campaign insights. 

Onshore Support Team

Resolve common issues quickly and remotely by engaging our dedicated onshore Customer Success team. 

Maximised Network Uptime

Ensure campaign delivery by maximising network uptime via our warranty and Express Replacement programs. 

Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery, to ensure that we provide knowledgeable and objective advice to our clients. 
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FAQs

Commonly asked advertising questions

  • What is running 3rd party ads different from retail media?

    The fundamental difference between general programmatic advertising and retail media is defined by the platform environment and the media buyer's intent.

    Non-endemic programmatic advertising relies on open exchanges and broad third-party publisher inventory, where the buyer’s intent is often upper-funnel brand awareness or driving general off-site traffic. In this instance, the digital signage network is seen as purely an awareness media channel, with investment coming from any brand seeking inventory that matches the retail network. These brands are often non-endemic (not stocked in the retail store). 

    Conversely, retail media is executed within the retailer’s first-party, controlled digital ecosystem. The media buyer's intent here is acutely focused on lower-funnel conversion: leveraging proprietary transaction data to influence purchase decisions directly at the point of sale and drive immediate sales velocity. 

    Retail media investment comes primarily from endemic brands (existing trade partners) looking to amplify their exposure within retail environments. 

  • Do I need a sales partner to realise the revenue opportunity?

    Yes, sourcing a media sales partner is crucial to driving awareness of your inventory and maximising your revenue potential. 

    Media agencies and their buying teams have access to thousands of potential inventory sources, with little time to review them. Without a media sales partner promoting your inventory directly to agency teams, your inventory is unlikely to be selected for a campaign on its own merit.

    At best, the inventory will be combined with other similar inventory into a segment, often leading to low/no CPM value. 

  • Can I control the type of ads show on my screens?

    Yes. Your chosen media sales partner will have the ability to define accepted/rejected advertiser categories, and sometimes even accepted brands. 

    This provides an element of control over what types of advertising may appear on screen. 

    It is worth noting that being too restrictive on category selection will negatively impact revenue earning potential. 

  • Will running 3rd party ads impact my customer experience?

    Potentially yes. For any brand that has invested in building their in-store experience and brand experience, our recommendation would be to leverage trade partnerships and retail media integration before exploring 3rd party advertising. 

    If your customers are visiting your stores and expect a certain experience, advertising can negatively impact that experience by introducing unexpected and irrelevant messages. 

    Therefore, it is importance to balance the appeal of advertising revenue with the impact on customer experience. If the result is forecast to deliver a net positive, then including advertising on your digital signage network may be a good fit.