AOI (Area of Interest):
TransLink wanted to provide real-time transit information to its customers to improve their experience and increase passenger satisfaction. They were interested in exploring new technologies to achieve this goal, including NFC technology.
Objectives:
TransLink's goals were to test the viability of NFC technology for delivering real-time transit information to passengers and to gauge customer sentiment and ease of use. They also wanted to assess their network's potential use cases for NFC technology.
The Result:
86.47% of customers surveyed said they would consider using NFC technology regularly, and 70.87% said it was straightforward. TransLink awarded Optus and Entwined the tender to roll out NFC technology across the Queensland market based on these positive results. The successful deployment of NFC-enabled bus stops across the Queensland market provided passengers with real-time transit information through their smartphones, leading to a more efficient and convenient transit experience. In addition, the NFC technology demonstrated Entwined's expertise in digital signage and its commitment to exploring new ideas and customized solutions.
