SOLUTION: Dreamworld wanted the magic and wonder of the theme park’s experience to be carried forward to select food outlets located throughout the parklands. This included Dough Brothers Pizzeria, Dough Brothers Gelato Bar, Grid Burgers, Bite Me Café, Food Central, Ice Cream Parlour, Green Bean Café and The Sandwich Shop.

We installed digital menu boards in these outlets and our creative team added the sprinkling of fun. We brought a touch of sweetness that takes you back in time to the ice-cream parlour, using the 86” ultra-stretch menu board. There’s a reflection of the London Underground in the popular snack bar, the relaxed vibe of the beach in the takeaway, and the edge of the hipster café scene in the coffee shop.

The installations were well thought out and used some smart tech, while the creative was themed to suit each different outlet and to provide an immersive experience.

RESULT: The installations have brightened and delighted both visitors and staff, helping Dreamworld step into a new modern chapter as Australia’s favourite place to play.