Beyond the playlist.
Standard Content Management Systems (CMS) are excellent for scheduling media, but they often lack the ability to "talk" to external business systems. This creates a disconnect where your screens display static content while your operational data changes in real-time.
Entwined bridges this gap. We view digital signage as a visualisation layer for your existing data. By developing custom middleware and "smart" applications, we allow your network to bypass manual updates and render live information directly from your source of truth, whether that is a Point of Sale (POS) system, an ERP, or an inventory database.
Development capabilities.
Custom middleware.
The connectivity layer.
When "out of the box" plugins aren't enough, we build the bridge. Our developers architect secure middleware that sits between your internal servers and the digital signage CMS.
POS Integration: Pull live pricing and stock levels directly from your POS database to digital menu boards, ensuring 100% price integrity across the fleet.
Inventory Logic: Automatically remove out-of-stock items from the screen or trigger "low stock" promotions based on real-time warehousing data.
HTML5 application development.Dynamic, code-based content.
Static images cannot adapt; code can. We develop bespoke HTML5 applications that run natively on your media players. Unlike a video file, these applications are dynamic—they can re-format layouts on the fly, animate financial data, or display social media feeds in real-time without requiring a playlist refresh. This reduces bandwidth usage and ensures content is always fresh.
Emergency & safety integrations.Automated override protocols.
In a critical event, your screens become safety assets. We build integration protocols that connect your signage network to fire alarm or building management systems. In the event of an emergency trigger, the middleware instantly overrides all scheduled content to display evacuation routes or safety instructions, independent of human intervention.
Development lifecycle.
We apply standard software engineering practices to our signage development.
Discovery.
We map your API endpoints and data structure to understand the "source of truth."
Staging.
All code is tested in a sandboxed environment that replicates your hardware configuration to ensure stability.
Documentation.
We provide full technical documentation and API keys, ensuring your IT team retains ownership and visibility of the custom integration.
