Managed content operations.

 We act as an extension of your marketing team. By outsourcing the day-to-day scheduling and management of your digital network to Entwined, you ensure campaigns are executed with precision, compliance, and speed. 

Execution without the overhead.

Investing in a Content Management System (CMS) is only half the solution; someone needs to drive it. For many marketing teams, the administrative burden of formatting assets, managing complex playlists, and scheduling regional variations becomes a significant drain on resources.

Entwined fills this operational gap. We offer a retained service model where our team functions as your dedicated digital traffic coordinators. We handle the technical execution of your content strategy, allowing your internal teams to focus on creative development and brand strategy rather than software administration.

Content management

An extension of your team.

We do not operate as an external vendor who simply "uploads files." We integrate into your marketing workflow.

Through a retained service agreement, we become the custodians of your digital screen network, ensuring that the right message appears on the right screen at the right time, every time.

Playlist management & day-parting.

Complex scheduling made simple.

Effective digital signage is rarely a single, static loop. It requires dynamic scheduling, changing menus between breakfast and lunch, triggering specific promotions on weekends, or targeting content to specific geographical regions. We manage this complexity, building intricate schedules that align with your trading patterns and customer demographics.

Asset validation & QA

Protecting brand integrity.

Nothing damages a premium environment faster than pixelated content or stretched aspect ratios. Before any file is deployed to your network, our team performs a rigorous Quality Assurance (QA) check. We validate resolution, format, and legibility, ensuring that every asset meets your brand guidelines before it goes live.

Campaign compliance

Managing the expiry.

A major risk in retail environments is displaying expired promotions. Our management process includes strict expiry protocols. We automatically deprecate outdated content the moment a campaign ends, ensuring your network remains compliant with trade practices and your pricing remains accurate.

Content Management Team

Seamless integration.

We establish a structured "Traffic" workflow to ensure reliability.

Briefing.
Your marketing team supplies the campaign assets and the "Traffic Instructions" (where and when it needs to play).

Ingest & QA.
We ingest the media, complete our QA process, optimise it for playback and build the playlists ready for publishing.

Deployment.
The schedule is pushed to the network.

Verification.
We provide a confirmation of deployment, giving you peace of mind that the campaign is live.

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