We’re excited to announce that we have been crowned as the “Customer and Partner Support” category winner for our work on the Yes Optus Bourke Street store at the Digital Signage Awards in Barcelona. This award, sponsored by ChromeOS, had numerous judging factors, including excellence in design, delivery of customer and partner support and success factors, including feedback scores. 

We won the award based on our team successfully implementing various dynamic digital signage solutions. These innovative solutions encompassed a range of enhancements, including the deployment of 40 square meters of LED displays, 10.5 square meters of LCD screens distributed across 31 individual endpoints, and carefully integrated curated audio elements.

Our holistic approach has transformed the store into an immersive and interactive space, designed to delight customers at every turn. This transformation translated into increased foot traffic, heightened brand loyalty, and improved sales performance.

Customers are greeted with new experiential, immersive and revolutionising in-store experiences across six interactive zones:

• Gaming
• Health and Fitness
• Garage and Outdoor
• Home offices
• Lounge and living spaces
• Home Security
• Business

A key experience for the store was during the Fifa Women’s World Cup, fans visiting Optus in Bourke Street can get in on the action performing a perfect football header with the exclusive Optus Sport virtual reality experience, created in collaboration with Matildas’ star Steph Catley.

To add to this, gamers can sit down in the gaming lounge and play the latest Rocket League football cloud gaming challenge or test out the latest home security technology within the Home lounge; offering customers to not only see Optus’ latest offerings but also experience them. 

Our owner Cameron Hanns expressed that this award is a testament to our passion for innovation, dedication to excellence, and the power of collaborative teamwork across both Entwined and Optus. 

As we celebrate this milestone, we look forward to continuing our journey of pushing the boundaries of digital communication and leaving a lasting impact on the industry. 

Read more about our Bourke Street Mall solution.