Retail experience

Retail media may be the fastest growing media channel, but an in-store digital signage network is capable of so much more than just ads.

Entwined digital signage solutions unlock additional revenue streams while protecting your customer experience. From integrating your 1st party data to generating comprehensive post-campaign reports, Entwined Retail Experience reimagines how you use your digital signage network.

Entwined's Retail Experience consultancy helps turn your digital signage network into a profit centre, crafting the perfect blend of campaign styles deliver impact and profit.

Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery. to ensure that we provide knowledgeable, objective advice to our clients.

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FAQs

Commonly asked Retail Experience questions

What is retail media?
Retail media transforms your existing digital signage network into an internal advertising platform. This allows you to generate new revenue by selling media space to brand partners who need to reach shoppers directly within your physical environment.

By leveraging this channel, you can:

- Generate third-party revenue streams.
- Deliver targeted messaging at the point of sale.
- Influence immediate purchasing decisions.

Entwined provides the end-to-end retail media solutions —from hardware and software to content strategy—needed to build and manage a reliable retail media network.
How is retail media different from trade marketing?
While the on-screen content may appear the same, how campaigns are funded is the biggest differentiator between trade campaigns and retail media.

Where trade campaigns are often part of a wider commercial agreement, retail media campaigns are funded from the advertiser's marketing budget, often unlocking incremental investment from existing partners.
Should I accept to 3rd party advertising?
There's no hard rule on whether 3rd party advertising will benefit a particular brand.

Brands should consider whether the introduction of potentially irrelevant advertising in their physical stores will detract from the customer experience.

Our Retail Experience team can provide advice on whether advertising may benefit you.