Digital Signage Monetisation Strategies

Develop an effective monetisation strategy to accurately reflect the value of your on-screen inventory in trade negotiations or advertising rates.

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Trade Marketing

Explore how your digital signage network can elevate your trade partnerships and increase investment.
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Ad Networks

Programmatic Advertising

Connect your digital signage directly to programmatic ad exchanges to unlock untapped revenue streams.
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Insights and Reporting

Gain greater control over your digital signage network monetisation by integrating your content management system with core business systems. 

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Data Integration

Connect your 1st party data to dynamically power your on-screen content, simplifying publishing and maximising control. 
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Retail Analytics

Retail Analytics

Measure the performance of your on-screen media to unlock insights that support incremental investment from partners and advertisers.
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Speak to our Retail Experience team

Our Retail Experience team includes specialists in media planning & buying, digital signage solution design and trade marketing campaign delivery. to ensure that we provide knowledgeable, objective advice to our clients. 
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FAQs

Commonly asked Retail Experience questions

  • What is retail media?

    Retail media transforms your existing digital signage network into an internal advertising platform. This allows you to generate new revenue by selling media space to brand partners who need to reach shoppers directly within your physical environment.

    By leveraging this channel, you can:

    - Generate third-party revenue streams.
    - Deliver targeted messaging at the point of sale.
    - Influence immediate purchasing decisions.

    Entwined provides the end-to-end retail media solutions —from hardware and software to content strategy—needed to build and manage a reliable retail media network.

  • How is retail media different from trade marketing?

    While the on-screen content may appear the same, how campaigns are funded is the biggest differentiator between trade campaigns and retail media. 

    Where trade campaigns are often part of a wider commercial agreement, retail media campaigns are funded from the advertiser's marketing budget, often unlocking incremental investment from existing partners.

  • Should I accept 3rd party advertising?

    There's no hard rule on whether 3rd party advertising will benefit a particular brand. 

    Brands should consider whether the introduction of potentially irrelevant advertising in their physical stores will detract from the customer experience. 

    Our Retail Experience team can provide advice on whether advertising may benefit you.