This was the first concept store of its kind for Supercheap Auto, placing it apart from any other retail experience in Australia. Supercheap Auto was able to create a store that provided an immersive and interactive experience for their customers through the use of sophisticated technology integrations like kiosks, digital screens, audio and digital wayfinding.
The Penrith store is made an iconic location with an impressive 8 x 4.5m outdoor LED Wall which overlooks the car park. Utilising their own FM radio transmitter, SCA patrons can tune in and watch automotive events right from their car, creating a drive-in experience that builds the Supercheap brand. This initial feature allows SCA to host events as well as contribute to a complete brand activation which is carried through the entire store experience.
1 July 2017
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Once customers enter the store they are greeted by car racing legends, creating a personal touch that gets the customer on-side from the first step. Inside the store, the brand experience is emphasised with the stores main custom feature - a large ceiling mounted octagonally shaped frame for screens, utilising 8 x 84" LG panels. Customers have the ability to select from a library of content which can be displayed on the signature piece, supported with audio by a sound shower which helps to create an immersive viewing experience that customers remember.
To own the auto retail space by creating a location that instilled a sense of excitement for the customer and auto enthusiast
To better express the brand identity and values of the business
To automate services for an optimised customer-centric experience
To track and collect data on customer behaviour in the store, the same way they can do online.
The result was a completely unique customer experience that has pioneered the retail experience of the future.
The partners and products that made this solution possible:
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Entwined Signage PTY LTD trading as Entwined, 2015©
1300 874 357