Banking re-imagined for community
CUA refreshed their brand approach once they decided to go beyond the traditional bank offering – CUA recognised that banking had changed with online technology, but didn’t want to leave their branches behind. So they contacted Entwined to help them find an audio/visual and signage solution that would help them achieve the branch of the future. A multifunctional public place.
Customers now expect store locations to offer a blend of functions, and leading businesses know how to offer more than products and services. CUA aimed to ensure their branches continue to offer vital financial services but also to create a public place for their community. CUA and Entwined re-imagined their Toowoomba branch, making it relevant for their location and increasing participation with the bricks and mortar space they have to offer.
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CUA wanted to create an engaging information zone for the community while also activating the space for the community with audio/visual areas that could service client meetings and community cinema events.
Together with interior designers and shop fitters, CUA and Entwined planned a space that broke away from the expectations of a branch and created a location that became a place for the Toowoomba community to spend their time. By utilising non-touch kiosk information centres, digital screen combinations and a cinema-style facility, their goal to build a location that people would want to visit was a success. The result was a beautifully re-imagined space and a completely unexpected banking location.
The partners and products that made this solution possible:
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